erin!balser

Chip Kidd, the renowned book designer, created the YouTube video below to promote his latest book, The Learners.

While the comments the video received so far are mixed, you have to give the guy credit for being truly unique when it comes to book marketing and promotion!

Do you think YouTube views will translate into book sales?

And does this video even appropriately reflect the book’s content? Guess I’ll have to read it to find out!