Comments on: Facing Out Titles: Is It About the Reader? http://www.erinbalser.com/2008/03/25/facing-out-titles-turning-away-readers/ Wed, 03 Mar 2010 21:18:18 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Why Book Promotion and Publishing MUST Change - Part 1 at one little cog http://www.erinbalser.com/2008/03/25/facing-out-titles-turning-away-readers/comment-page-1/#comment-128 Why Book Promotion and Publishing MUST Change - Part 1 at one little cog Tue, 08 Apr 2008 01:52:28 +0000 http://www.erinbalser.com/2008/03/25/facing-out-titles-turning-away-readers/#comment-128 [...] about getting the right book to the right reader. Fellow blogger Erin Balser points out that she values the helpful bookseller and the independent bookstore over the big-box giants. Amazon is also a prime example of how helpful bookselling ultimately [...] [...] about getting the right book to the right reader. Fellow blogger Erin Balser points out that she values the helpful bookseller and the independent bookstore over the big-box giants. Amazon is also a prime example of how helpful bookselling ultimately [...]

]]> By: Erin http://www.erinbalser.com/2008/03/25/facing-out-titles-turning-away-readers/comment-page-1/#comment-113 Erin Tue, 25 Mar 2008 21:38:36 +0000 http://www.erinbalser.com/2008/03/25/facing-out-titles-turning-away-readers/#comment-113 so true!! maybe a future blog post topic...:) so true!!

maybe a future blog post topic…:)

]]> By: Ehren Cheung http://www.erinbalser.com/2008/03/25/facing-out-titles-turning-away-readers/comment-page-1/#comment-112 Ehren Cheung Tue, 25 Mar 2008 21:35:19 +0000 http://www.erinbalser.com/2008/03/25/facing-out-titles-turning-away-readers/#comment-112 haha ... I think it'll be interesting to hear what people define as a "better book". ;) haha … I think it’ll be interesting to hear what people define as a “better book”. ;)

]]> By: Erin http://www.erinbalser.com/2008/03/25/facing-out-titles-turning-away-readers/comment-page-1/#comment-111 Erin Tue, 25 Mar 2008 20:11:35 +0000 http://www.erinbalser.com/2008/03/25/facing-out-titles-turning-away-readers/#comment-111 totally agree ehren! I want to make better books. and then find people to actually read them...lol! :) totally agree ehren! I want to make better books.

and then find people to actually read them…lol! :)

]]> By: Ehren Cheung http://www.erinbalser.com/2008/03/25/facing-out-titles-turning-away-readers/comment-page-1/#comment-109 Ehren Cheung Tue, 25 Mar 2008 17:20:27 +0000 http://www.erinbalser.com/2008/03/25/facing-out-titles-turning-away-readers/#comment-109 Interesting article Erin! I think the cover is vital to marketing a book -- design of the book cover is usually underrated -- but I should also note that it alone doesn't sell the book. Especially when someone can always make a return. More important than bestsellers and "great" books is the push towards getting the RIGHT book into the hands of the RIGHT reader. And when I talk about RIGHT reader, I am referring to both book lovers and those who don't read. Amazon's customer-oriented approach makes them very effective in that aspect. Not perfect of course. So forget the so-called great books and bestsellers, I figure if we focus on making better books and getting them to the right readers, we can make a genuinely better book industry :) Interesting article Erin! I think the cover is vital to marketing a book — design of the book cover is usually underrated — but I should also note that it alone doesn’t sell the book. Especially when someone can always make a return.

More important than bestsellers and “great” books is the push towards getting the RIGHT book into the hands of the RIGHT reader. And when I talk about RIGHT reader, I am referring to both book lovers and those who don’t read. Amazon’s customer-oriented approach makes them very effective in that aspect. Not perfect of course.

So forget the so-called great books and bestsellers, I figure if we focus on making better books and getting them to the right readers, we can make a genuinely better book industry :)

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