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<channel>
	<title>erin!balser</title>
	<link>http://www.erinbalser.com</link>
	<description></description>
	<pubDate>Sat, 12 Jul 2008 21:39:05 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.2</generator>
	<language>en</language>
			<item>
		<title>iPhone and Publishing</title>
		<link>http://www.erinbalser.com/2008/07/12/iphone-and-publishing/</link>
		<comments>http://www.erinbalser.com/2008/07/12/iphone-and-publishing/#comments</comments>
		<pubDate>Sat, 12 Jul 2008 21:39:05 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
		
		<category><![CDATA[Publishing]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[apple]]></category>

		<category><![CDATA[ereader]]></category>

		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://www.erinbalser.com/2008/07/12/iphone-and-publishing/</guid>
		<description><![CDATA[I got an iPhone today. My luck in waiting only 10 minutes to get a phone is completely due to suckers like Matt who waited all day yesterday with a broken service system to get theirs, taking hours and hours to activate a single phone, leaving the Fido flagship no choice but to close yesterday [...]]]></description>
			<content:encoded><![CDATA[<p>I got an iPhone today. My luck in waiting only 10 minutes to get a phone is completely due to suckers like <a href="http://mattelliott.ca">Matt</a> who waited all day yesterday with a broken service system to get theirs, <a href="http://www.cbc.ca/technology/story/2008/07/11/iphone-first-day.html">taking hours and hours to activate a single phone</a>, leaving the Fido flagship no choice but to close yesterday with about a dozen phones left over. </p>
<p>The guilt eats at me. </p>
<p>It really does.</p>
<p>I went back and forth on getting this phone for a long time. What finally broke it for me was that I was truly disappointed that I didn&#8217;t have any way to <a href="http://twitter.com">Twitter</a> throughout <a href="http://bookexpo.ca">BookExpo</a> while running around like a maniac. So this is my plan with my little phone. To Twitter and liveblog all the book events I attend, and maybe someday, to move this twittering from my personal account to  the account of whichever publisher I&#8217;m working for at the time.</p>
<p>Also, unbeknownst to me, the iPhone has an amazing eReader application and public domain books are only 0.99. My dream of reading books from this phone is so much closer than I ever knew! Hopefully publishers will get on board with this format and make their books available to iPhone and iPod Touch users.</p>
<p>Any suggestions for making this machine as publishing-friendly as possible?!</p>
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		<item>
		<title>I Fell Off the Wagon.</title>
		<link>http://www.erinbalser.com/2008/07/01/i-fell-off-the-wagon/</link>
		<comments>http://www.erinbalser.com/2008/07/01/i-fell-off-the-wagon/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 14:17:27 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
		
		<category><![CDATA[Personal Tidbits]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[kate walker]]></category>

		<category><![CDATA[sleep]]></category>

		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.erinbalser.com/2008/07/01/i-fell-off-the-wagon/</guid>
		<description><![CDATA[And it hurt. But mostly it made me sleepy.
I wish I had a real excuse for why I&#8217;ve ignored this blog thing for as long as I have. The excuse is that I have a job now. Since March, I&#8217;ve been working as the Sales Assistant at Kate Walker &#038; Company, a sales agency. It&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>And it hurt. But mostly it made me sleepy.</p>
<p>I wish I had a real excuse for why I&#8217;ve ignored this blog thing for as long as I have. The excuse is that I have a job now. Since March, I&#8217;ve been working as the Sales Assistant at <a href="http://katewalker.com">Kate Walker &#038; Company</a>, a sales agency. It&#8217;s a bit hard to explain, because we sell books to book stores, not people. And the books aren&#8217;t ours. And my personal job is sales-free.  It&#8217;s been going really well, I&#8217;ve learned tons, I like it a lot, but it&#8217;s made me sleepy. The change in schedule has nearly killed me these past three months (and it doesn&#8217;t help that I&#8217;m still blogging near full-time over <a href="http://mkashley.com">at</a> <a href="http://richiefan.com">my</a> <a href="http://beckhamgroupie.com">other</a> <a href="http://topmodelgossip.com">blogs</a>). But I&#8217;m adjusting. I&#8217;ve actually started to do things during the week! So this is an exciting development that&#8217;s inspired me to actually use this blog again.</p>
<p>I doubt this will last very long. And I&#8217;m still not entirely sure what to do with this blog, whether it should be personal, publishing or somewhere in between. But I&#8217;ll figure it out.</p>
<p>On a side note, I&#8217;m working up the courage to submit a completely unsolicited &#8220;why Kate Walker &#038; Company needs a blog&#8221; report. We&#8217;ll see how that goes.</p>
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		<item>
		<title>Non-Fiction Gone Wrong? Or Right?</title>
		<link>http://www.erinbalser.com/2008/04/08/non-fiction-gone-wrong-or-right/</link>
		<comments>http://www.erinbalser.com/2008/04/08/non-fiction-gone-wrong-or-right/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 23:01:36 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
		
		<category><![CDATA[Publishing]]></category>

		<category><![CDATA[books]]></category>

		<category><![CDATA[book publishing]]></category>

		<category><![CDATA[bringing down the house]]></category>

		<category><![CDATA[fiction]]></category>

		<category><![CDATA[non-fiction]]></category>

		<guid isPermaLink="false">http://www.erinbalser.com/2008/04/08/non-fiction-gone-wrong-or-right/</guid>
		<description><![CDATA[The Boston Globe published a piece today that questions that validity of the non-fiction book Bringing Down the House, which inspired the recent hit film 21, starring Kevin Spacey. (I actually just read the book this weekend, and saw the film the weekend before that, but that proves no point other than I have no [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" src='http://www.erinbalser.com/wp-content/uploads/2008/04/cards.jpg' alt='deck of cards' /><a href="http://www.boston.com/bostonglobe/ideas/articles/2008/04/06/house_of_cards/?page=4">The Boston Globe</a> published a piece today that questions that validity of the non-fiction book <em>Bringing Down the House</em>, which inspired the recent hit film <em>21</em>, starring Kevin Spacey. (I actually just read the book this weekend, and saw the film the weekend before that, but that proves no point other than I have no real social life.)</p>
<p>Both the author, Ben Mezrich, and his editor stand behind his book. However, as with <em>A Million Little Pieces</em> and <em>Love and Consequences</em> before, such a claim has spurred controversy and many readers are feeling betrayed.</p>
<p>While Sebastian Junger claims doing so is “lying,” on <a href="http://papercuts.blogs.nytimes.com/2008/04/08/is-bringing-down-the-house-a-fraud/">Papercuts</a>. His argument is  that “nonfiction is reporting the world as it is, and when you combine characters and change chronology, that’s not the world as it is; that’s something else.”</p>
<p>Mezrich ever intended for his book to be educational or representational of &#8220;the world as it is.&#8221; He tells the Globe that he &#8220;took literary license to make it readable.&#8221;</p>
<p>The Globe writes that such non-fiction trends are</p>
<blockquote><p>
Much like reality television shows, the shift is fed by the sense that what audiences want is reality, but packaged with an excitement and drama that the original facts lack.
</p></blockquote>
<p>And does anyone get truly angry that <em>The Amazing Race</em>, <em>Survivor</em> and the thousands of other shows like them, play with the idea of &#8220;reality&#8221;? I know it happens, but never with the vigor as it does in the literary world.</p>
<p>Non-fiction books, like reality television, has a spectrum. Television viewers don&#8217;t put the Discovery Channel documentaries and MTV reality shows in the same box. Why are non-fiction books treated differently? What literary high ground exists so that movies and television can take extreme creative liberties with &#8220;reality&#8221; with relatively little controversy and books cannot? </p>
<p>While publishers and authors should never misrepresent their books (and this is totally the case in some books!), readers need to take greater responsibility in recognizing and understanding why they are reading that particular book. Are you reading it to learn something? Or are you reading it for entertainment value? </p>
<p>Such critical thinking could even inspire greater debate around literature, the media and more.</p>
<p><em>Image by <a href="http://flickr.com/photos/falcifer/">Falcifer</a>. Licensed via <a href="http://creativecommons.org">Creative Commons</a>.</em></p>
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		<item>
		<title>3D Alphabet</title>
		<link>http://www.erinbalser.com/2008/04/06/3d-alphabet/</link>
		<comments>http://www.erinbalser.com/2008/04/06/3d-alphabet/#comments</comments>
		<pubDate>Sun, 06 Apr 2008 21:22:22 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
		
		<category><![CDATA[books]]></category>

		<category><![CDATA[pop-up books]]></category>

		<guid isPermaLink="false">http://www.erinbalser.com/2008/04/06/3d-alphabet/</guid>
		<description><![CDATA[I want this book.





Titled ABC3D and written by Marion Bataille, it&#8217;s sure to please any typography enthusiast. It&#8217;s too bad it won&#8217;t be for sale until October.
]]></description>
			<content:encoded><![CDATA[<p>I want this book.</p>
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<p>Titled <a href="http://www.amazon.com/gp/product/1596434252">ABC3D</a> and written by Marion Bataille, it&#8217;s sure to please any typography enthusiast. It&#8217;s too bad it won&#8217;t be for sale until October.</p>
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		<item>
		<title>HarperCollins&#8217; New Publishing Format</title>
		<link>http://www.erinbalser.com/2008/04/06/harpercollins-new-publishing-format/</link>
		<comments>http://www.erinbalser.com/2008/04/06/harpercollins-new-publishing-format/#comments</comments>
		<pubDate>Sun, 06 Apr 2008 21:19:05 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
		
		<category><![CDATA[Publishing]]></category>

		<category><![CDATA[book publishing]]></category>

		<category><![CDATA[harpercollins]]></category>

		<guid isPermaLink="false">http://www.erinbalser.com/2008/04/06/harpercollins-new-publishing-format/</guid>
		<description><![CDATA[The other day, HarperCollins US announced a radical shift in their publishing policies when they launch a new imprint soon. The entire Wall Street Journal article is here, if you&#8217;d like to read it, but here&#8217;s the short version:

Authors will no longer receive large advances
Book sellers will no longer be able to return books
They will [...]]]></description>
			<content:encoded><![CDATA[<p>The other day, <a href="http://harpercollins.com">HarperCollins US</a> announced a radical shift in their publishing policies when they launch a new imprint soon. The entire <a href="http://online.wsj.com/article_email/SB120723631543086595-lMyQjAxMDI4MDA3MzIwMzM2Wj.html">Wall Street Journal article is here</a>, if you&#8217;d like to read it, but here&#8217;s the short version:</p>
<ul>
<li>Authors will no longer receive large advances</li>
<li>Book sellers will no longer be able to return books</li>
<li>They will no longer engage in co-op programs at book stores</li>
</ul>
<p>I think, given the radically shifting book market, these are fantastic moves to be making. While they might initially lose authors with this model, it reverses the ridiculous &#8220;wait and see&#8221; approach of publishing&#8211; that is, throwing a bunch of money at a book and wait and see if it does well. It&#8217;s a much more efficient business model.</p>
<p>The Wall Street Journal argues that the largest impact on the publishing industry will be the non-returnable aspect of this new approach. I can&#8217;t help but wonder what this will do for the creative element of the industry. </p>
<p>According to WSJ, executive Robert S. Miller &#8220;thinks he will attract major authors who have a book in the desk drawer that doesn&#8217;t fit their image, as well as up-and-coming writers.&#8221;</p>
<p>Without books costing publishers so much money up front with expensive advances, they will be able to publish more books. And when you publish more books, the avenue opens for more authors and more voices to enter the publishing industry, and gives consumers more content to choose from.</p>
<p>According to HarperCollins executive Jane Friedman, who spoke to the <a href="http://www.nytimes.com/2008/04/04/business/04harper.html?_r=2&#038;ref=books&#038;oref=slogin&#038;oref=slogin">New York Times</a>,</p>
<blockquote><p>
At this moment of real volatility in the book business, when we are all recognizing things that are difficult to contend with, like growing advances and returns and that people are reading more online, <strong>we want to give them information in any format that they want</strong> (my emphasis).
</p></blockquote>
<p>I wonder how such a model would work for the Canadian publishing industry. Yes, the Canadian publishing industry isn&#8217;t nearly as competitive as the American one, but I believe such an approach would further solidify the mandate of furthering Canadian cultural production as well as streamlining the business side of publishing, as well as empowering book stores and consumers to select titles that are right for them.</p>
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		<title>Books for Blogging, Reviews for Books</title>
		<link>http://www.erinbalser.com/2008/03/31/books-for-blogging-reviews-for-books/</link>
		<comments>http://www.erinbalser.com/2008/03/31/books-for-blogging-reviews-for-books/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 16:00:13 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
		
		<category><![CDATA[Publishing]]></category>

		<category><![CDATA[books]]></category>

		<category><![CDATA[blogs]]></category>

		<category><![CDATA[book marketing]]></category>

		<category><![CDATA[chic-by-nature]]></category>

		<guid isPermaLink="false">http://www.erinbalser.com/2008/03/31/books-for-blogging-reviews-for-books/</guid>
		<description><![CDATA[The other day I received an email from a small American book publisher wondering if I would like a review copy of their latest book so that I could review it on my blog. 
I write a whole bunch of other blogs and this particular one is Chic By Nature, a blog about environmentally friendly [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" src='http://www.erinbalser.com/wp-content/uploads/2008/03/blog-reviews.jpg' alt='book blog reviews' />The other day I received an email from a small American book publisher wondering if I would like a review copy of their latest book so that I could review it on my blog. </p>
<p>I write a whole bunch of other blogs and this particular one is <a href="http://chicbynature.com">Chic By Nature</a>, a blog about environmentally friendly fashion and designers. The book in question is a book about becoming a more environmentally conscious consumer of fashion.</p>
<p>I jumped at the chance. Not only to receive a copy of a book I&#8217;d probably buy anyway, but also to participate in a more streamlined and niche oriented book marketing tactic. A review on a niche blog like mine would ensure the readers reading the review are more interested in the subject matter, and thus, be more likely to purchase the book. </p>
<p>However, there are several, justifiable questions a publisher needs to ask. Is the blog reputable? Is the author trust-worthy? How do they not know I&#8217;ll take my free book and run away into the blogosphere? </p>
<p>Here are a list of questions any pblisher should ask before sending a review book to a blogger:</p>
<ul>
<li>Is the content original and engaging? (Does the author have a brain?)</li>
<li>Is there a community built around this blog? (Does the blog have readers?)</li>
<li>Will the community engage critically with the review and the book? (Will they care about my book?)</li>
<li>Do the readers of this blog match my target audience? (Will they buy my book?)</li>
</ul>
<p>Considering the deceasing traditional media space being dedicated to books, the numerous micro-niche blogs out there, and the relatively low risk it costs publishers to ship a book to a blogger, to me, this needs to be a method publishers should consider to get their titles out there. Sure, my review might only translate into 3-4 sales and will never gain the renown of the <a href="http://nytimes.com">New York Times</a>, but those sales should re-coup the costs it took to send me the book and will probably result in exposure elsewhere on the net.</p>
<p>The only downside for publishers will be finding the resources to seek out the blogs and other smaller, non-traditional media that will match title for title with their lists. But as publishers become more web-savvy, this should become less and less of a problem.</p>
<p>So, if any other publishers out there are interested, I also write several <a href="http://mkashley.com">celebrity</a> and <a href="http://topmodelgossip.com">television</a> fan sites. And I&#8217;ll happily review books! </p>
<p><em>Image by <a href="http://flickr.com/photos/robinhamman/">robinhamman</a>. Liscensed via <a href="http://creativecommons.org">Creative Commons</a>.</em></p>
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		<item>
		<title>Spring Cleaning, Culling Books</title>
		<link>http://www.erinbalser.com/2008/03/29/spring-cleaning-culling-books/</link>
		<comments>http://www.erinbalser.com/2008/03/29/spring-cleaning-culling-books/#comments</comments>
		<pubDate>Sat, 29 Mar 2008 16:00:54 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
		
		<category><![CDATA[Personal Tidbits]]></category>

		<category><![CDATA[books]]></category>

		<category><![CDATA[spring cleaning]]></category>

		<guid isPermaLink="false">http://www.erinbalser.com/2008/03/29/spring-cleaning-culling-books/</guid>
		<description><![CDATA[Descant (one of my favorite literary magazines!) recently wrote a post about cleaning off the bookshelf. Some titles are impossibly hard to part with, no matter how embarrassing. Yes, I&#8217;m talking about my entire Baby-Sitters Club series. Others, not so much.
Their suggestions range from the charitable to the communal to the depressing, but they do [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.descant.ca/">Descant</a> (one of my favorite literary magazines!) recently wrote a post about <a href="http://www.descant.ca/blog/?p=298">cleaning off the bookshelf</a>. Some titles are impossibly hard to part with, no matter how embarrassing. Yes, I&#8217;m talking about my entire <em>Baby-Sitters Club</em> series. Others, not so much.</p>
<p>Their suggestions range from the charitable to <a href="http://bookmooch.com/languages">the communal</a> to the depressing, but they do have a point. You can&#8217;t hang onto books forever. </p>
<p>When you&#8217;re done with a title, what do you do with it? And what books can&#8217;t you part with?</p>
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		<item>
		<title>Book Mooch: Where it&#8217;s okay to be a Mooch</title>
		<link>http://www.erinbalser.com/2008/03/27/book-mooch-where-its-okay-to-be-a-mooch/</link>
		<comments>http://www.erinbalser.com/2008/03/27/book-mooch-where-its-okay-to-be-a-mooch/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 16:00:17 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[books]]></category>

		<category><![CDATA[book mooch]]></category>

		<guid isPermaLink="false">http://www.erinbalser.com/2008/03/27/book-mooch-where-its-okay-to-be-a-mooch/</guid>
		<description><![CDATA[Thanks to Descant, I recently discovered an online service called Book Mooch, where people all around the world can trade and share books.



All you do is sign up, type in the books you want to give away. Once they are given away, you receive a &#8220;point&#8221; which allows you to mooch a book you&#8217;ve been [...]]]></description>
			<content:encoded><![CDATA[<p>Thanks to <a href="http://descant.ca">Descant</a>, I recently discovered an online service called <a href="http://bookmooch.com/languages">Book Mooch</a>, where people all around the world can trade and share books.</p>
<div align="center">
<a href="http://bookmooch.com"><img border="0" src='http://www.erinbalser.com/wp-content/uploads/2008/03/picture-2.png' alt='book mooch' /></a>
</div>
<p>All you do is sign up, type in the books you want to give away. Once they are given away, you receive a &#8220;point&#8221; which allows you to mooch a book you&#8217;ve been wanting to read off someone else. Read it and then keep it forever or return it to the mooching pile for someone else to enjoy.</p>
<p>It&#8217;s  great way to meet fellow book lovers around the world, find that elusive out-of-print book you&#8217;ve been dying to read and to dispose of books you no longer need or want in a way thats helpful! It even has a handy Wish List feature, allowing you to acquire the books you&#8217;ve been dying to read.</p>
<p>Check it out for yourself <a href="http://bookmooch.com">here</a>.</p>
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		<item>
		<title>Being a Reviewing Cliché</title>
		<link>http://www.erinbalser.com/2008/03/26/being-a-reviewing-cliche/</link>
		<comments>http://www.erinbalser.com/2008/03/26/being-a-reviewing-cliche/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 23:01:37 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
		
		<category><![CDATA[Publishing]]></category>

		<category><![CDATA[books]]></category>

		<category><![CDATA[book reviews]]></category>

		<category><![CDATA[cliches]]></category>

		<guid isPermaLink="false">http://www.erinbalser.com/2008/03/26/being-a-reviewing-cliche/</guid>
		<description><![CDATA[Papercut, the fabulous NY Times book blog, came up with the &#8220;seven deadly sins&#8221; of book reviews today&#8211;popular words in books reviews, used to sound &#8220;intelligent&#8221; and &#8220;literary.&#8221;
The list includes the gems poignant; compelling; intriguing; eschew; craft (used as a verb); muse (used as a verb); and lyrical.
In the comments section, nuanced, subtle, masterful, magisterial, [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" src='http://www.erinbalser.com/wp-content/uploads/2008/03/seven-deadly-sins.jpg' alt='seven deadly sins' /><a href="http://papercuts.blogs.nytimes.com/2008/03/25/seven-deadly-words-of-book-reviewing/">Papercut</a>, the fabulous <a href="http://nytimes.com">NY Times</a> book blog, came up with the &#8220;seven deadly sins&#8221; of book reviews today&#8211;popular words in books reviews, used to sound &#8220;intelligent&#8221; and &#8220;literary.&#8221;</p>
<p>The list includes the gems <strong>poignant; compelling; intriguing; eschew; craft</strong> (used as a verb); <strong>muse </strong>(used as a verb); and <strong>lyrical</strong>.</p>
<p>In the comments section, <strong>nuanced, subtle, masterful, magisterial, engaging,</strong> and <strong>luminous</strong>, among others, came up. </p>
<p>Would a review saying something like (stolen from Papercut, because it&#8217;s way better than the review I concocted!) “Mario Puzo’s intriguing novel eschews the lyrical as the author instead crafts a poignant tale of family life and muses on the compelling doings of the Mob” entice you to pick up the book and read it? Probably not.</p>
<p>If the above words may never be used in reviewing a Sophie Kinsella novel, why should they be used in a review about the latest Ondjaate novel? Wouldn&#8217;t doing so further alienate certain readers? I&#8217;d argue that not only is this language unnecessary, it can be inaccessible. </p>
<p>I wonder if we need to review how books are reviewed. Who reads book reviews? And why? And, given the changing media and social spaces today, where are book reviews going?  How would such elaborate and flowery language translate on <a href="http://facebook.com">Facebook</a> and other social media sites, where you get a sentence to attract readers to your review? Or, more interestingly, <a href="http://twitter.com">Twitter</a>? How would you write an effective book review in 140 characters?</p>
<p>That being said, when such words are used correctly, they&#8217;d make for a powerful and persuasive review. But reviewing literature doesn&#8217;t mean trying to write literature. Don&#8217;t write like you&#8217;re smart, just be smart. Then the review will be fantastic.</p>
<p>And if you&#8217;re really smart, you&#8217;ll show me how to write a review in 140 characters. Or less.</p>
<p><em>Image by <a href="http://flickr.com/photos/zeph2/">Zephyrinus</a>. Licensed via <a href="http://flickr.com/photos/zeph2/">Creative Commons</a>.</em></p>
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		<title>Facing Out Titles: Is It About the Reader?</title>
		<link>http://www.erinbalser.com/2008/03/25/facing-out-titles-turning-away-readers/</link>
		<comments>http://www.erinbalser.com/2008/03/25/facing-out-titles-turning-away-readers/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 16:00:47 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
		
		<category><![CDATA[Publishing]]></category>

		<category><![CDATA[book marketing]]></category>

		<category><![CDATA[books]]></category>

		<category><![CDATA[readers]]></category>

		<guid isPermaLink="false">http://www.erinbalser.com/2008/03/25/facing-out-titles-turning-away-readers/</guid>
		<description><![CDATA[A few weeks ago, the Wall Street Journal wrote an article about how Borders was going to increase the number of titles they shelve face-out, as to further entice buyers to a wider variety of titles. This article resulted in several very strong letters in protest.
For example, Scott Ehrig-Burgess wrote:

We treat books like books, rather [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" src='http://www.erinbalser.com/wp-content/uploads/2008/03/bookstore.jpg' alt='bookstore' />A few weeks ago, the <a href="http://online.wsj.com/article/SB120528554163329185.html?mod=Letters">Wall Street Journal </a>wrote an article about how <a href="http://www.bordersstores.com/index.jsp">Borders</a> was going to increase the number of titles they shelve face-out, as to further entice buyers to a wider variety of titles. This article resulted in several very strong letters in protest.</p>
<p>For example, <a href="http://online.wsj.com/article/SB120605851586853441.html?mod=googlenews_wsj">Scott Ehrig-Burgess</a> wrote:</p>
<blockquote><p>
We treat books like books, rather than breakfast cereal, by hiring and retaining great booksellers who take reading seriously and who are passionate about building relationships with our wonderful customers who are great readers themselves. Until Borders realizes that great books begin in the hands of great booksellers and great readers, not in boardrooms and concept stores, we will continue to thrive at the cutting edge of our industry, with this simple, insurmountable, competitive advantage.
</p></blockquote>
<p>Mr. Ehrig-Burges&#8217;s letter has lots of valuable things to say that I agree with. I, too, am disdainful of the fact it&#8217;s boardrooms and concepts that may drive the sales of certain books titles and not others, and of how certain co-op programs and bookstores favor large publishers and unfairly punishes smaller ones. I value an independent bookstore over a big-box giant and a knowledgeable, helpful bookseller is a priceless commodity.</p>
<p>But when it comes to the average reader, buying an average book, the liklihood they are going to Borders and not that quirky bookshop downtown is pretty high. I doubt the book-buying population that drives the publishing industry are those who consider themselves &#8220;great&#8221; readers who read &#8220;great&#8221; books. While I am taking the term &#8220;great&#8221; in the most pessimistic light possible, there exists an undeniable pretension in some aspects of publishing that can&#8217;t be ignored.</p>
<p>Therefore, claiming that the publishing industry is built on &#8220;great booksellers&#8221; and &#8220;great readers&#8221; is the same pretentious attitude that scares a lot of people off of reading. Shouldn&#8217;t booksellers care more about getting more people to read more books than caring about what attracts people to certain titles? </p>
<p>Putting the issues of corporate culture and the struggling publishing industry aside (<a href="http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article3588545.ece">and Borders&#8217; own problems</a>!), if a reader buys a book because the cover is pretty, we shouldn&#8217;t scorn them for it. We should just be glad that person is reading.</p>
<p><em>Image by <a href="http://flickr.com/photos/austintolin/">Austin Tolin</a>. Licensed via <a href="http://creativecommons.org">Creative Commons</a>.</em></p>
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