erin!balser

The other day I received an email from a small American book publisher wondering if I would like a review copy of their latest book so that I could review it on my blog.

I write a whole bunch of other blogs and this particular one is Chic By Nature, a blog about environmentally friendly fashion and designers. The book in question is a book about becoming a more environmentally conscious consumer of fashion.

I jumped at the chance. Not only to receive a copy of a book I’d probably buy anyway, but also to participate in a more streamlined and niche oriented book marketing tactic. A review on a niche blog like mine would ensure the readers reading the review are more interested in the subject matter, and thus, be more likely to purchase the book.

However, there are several, justifiable questions a publisher needs to ask. Is the blog reputable? Is the author trust-worthy? How do they not know I’ll take my free book and run away into the blogosphere?

Here are a list of questions any pblisher should ask before sending a review book to a blogger:

• Is the content original and engaging? (Does the author have a brain?)
• Is there a community built around this blog? (Does the blog have readers?)
• Will the community engage critically with the review and the book? (Will they care about my book?)
• Do the readers of this blog match my target audience? (Will they buy my book?)

Considering the deceasing traditional media space being dedicated to books, the numerous micro-niche blogs out there, and the relatively low risk it costs publishers to ship a book to a blogger, to me, this needs to be a method publishers should consider to get their titles out there. Sure, my review might only translate into 3-4 sales and will never gain the renown of the New York Times, but those sales should re-coup the costs it took to send me the book and will probably result in exposure elsewhere on the net.

The only downside for publishers will be finding the resources to seek out the blogs and other smaller, non-traditional media that will match title for title with their lists. But as publishers become more web-savvy, this should become less and less of a problem.

So, if any other publishers out there are interested, I also write several celebrity and television fan sites. And I’ll happily review books!

Image by robinhamman. Liscensed via Creative Commons.