Books(in140) & Other Things » chip kidd http://www.erinbalser.com Sun, 20 Jun 2010 00:39:19 +0000 en hourly 1 http://wordpress.org/?v=3.0 Chip Kidd & The Learners http://www.erinbalser.com/2008/02/20/chip-kidd-the-learners/ http://www.erinbalser.com/2008/02/20/chip-kidd-the-learners/#comments Thu, 21 Feb 2008 02:16:00 +0000 Erin http://www.erinbalser.com/2008/02/20/chip-kidd-the-learners/ Continue reading →]]> Chip Kidd, the renowned book designer, created the YouTube video below to promote his latest book, The Learners.

While the comments the video received so far are mixed, you have to give the guy credit for being truly unique when it comes to book marketing and promotion!

Do you think YouTube views will translate into book sales?

And does this video even appropriately reflect the book’s content? Guess I’ll have to read it to find out!

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