erin!balser

In defense of (or in solidarity with) his Wired editor, Leander Kahney is giving away his two books, Cult of Mac and Cult of iPod for free as downloads.

Bill Pollock of No Starch Press has some interesting things to say about this project here.

“I think there’s something to this and logic tells me that if we increase the visibility of our titles, we’ll sell more books,” Pollock writes.

I can’t help but wonder how much the genre of the books–non-fiction books about technology–will not only affect downloads, but also affect perception of this project and actual book titles. Getting your title out there is always a good thing. But will a book about Apple Inc. by Leander Kahney (who is awesome, by the way) be treated the same way by consumers as, say, the latest literary fiction by Margaret Atwood? I highly doubt it. While technology will play a huge factor in how publishers reach audiences, these avenues will become narrower and more streamlined. A good thing for readers but a more complicated thing for publishers.

You can download the books for yourself here.